The ongoing pandemic has led to a staggering increase in the number of virtual conferences. Virtual conferences are relatively convenient, safe, cost-effective, scalable, measurable and sustainable.
While you may have decided on an event-tech partner for your upcoming virtual conference, have you considered the best ways you can leverage the capabilities of your virtual conference platform?
For this, it is important to first refer back to your conference goals, assess your requirements from the event and then match them with the features that your virtual conference platform has to offer.
To set the stage, let’s take the example of virtual medical conferences.
Why are virtual medical conferences hosted in the first place?
- To connect health care professionals from different verticals, institutions and even countries, through virtual means.
- To develop consensus in areas that can improve health-care delivery.
- To impart education about the latest procedures, equipment, technology and changes in health care delivery, demographics and disease patterns.
Just like virtual medical conferences, the intent behind hosting a virtual conference is to provide professionals with a common medium to network, engage, learn and partake in business-driven conversations.
But when planning on how to set up the event, simply having online webinars isn’t enough. You need to offer them something more extensive like a virtual conference platform.
You must make sure that your online conference platform provides matching capabilities to your event’s needs.
Hence, while having a discussion with your event-tech provider, ensure that you sign up for the following 5 features:
1. Online Meetings
This allows event attendees and delegates to schedule meetings with each other and with exhibitors and sponsors, facilitating highly personalized 1:1 interactions.
2. Online Sessions
Through this feature you can create an event schedule and stream live or pre-recorded sessions, while encouraging audience participation through Q&A and chat-boxes.
3. Attendee, Exhibitor and Sponsor Profiles
These allow each event stakeholder to highlight their presence at the event and showcase what they have to offer to the table. Also, with an added matchmaking functionality, attendees can receive personalized recommendations on who they can connect with.
4. Breakout Rooms
Through this you can set up multiple breakout sessions within the event, for encouraging focused group discussions, product demonstrations and even for hosting workshops.
5. Gamification
By organizing multiple contests and offering a leaderboard to showcase performance scores, you can keep the attendees engaged and involved throughout your event.
In conclusion, make sure that you make use of the different functionalities of a online conference platform, to craft an event that gives the desired value to your attendees, delegates, exhibitors and sponsors!
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