What are the must-have features in a virtual conference platform?

We assume the biggest year of challenges in the events industry i.e., 2020 is behind us. It’s not entirely true though. Pivoting was one part of the challenge. What lies ahead of us and how multiple virtual conference platform vendors are competing against each other in proving world-class solutions is something that is going to dominate the virtual events market in 2021.

In the end, it all boils down to the best features provided by the acclaimed virtual conference software globally. According to the end-users comprising of CXO’s, event organizers, and managers, here are some of the top must-haves in all the platforms. Let’s have a look:

1. Live streaming & broadcasting content

The world of virtual revolves around live streaming and broadcasting be it in a virtual event case or a hybrid one. Having the capability to broadcast live on various platforms and providing integrations, and hosting the best speakers across the globe is the key to a successful online event.

2. Automation

Automated functionalities in virtual conference platform are one of the beaming features for event planners and organizers in the current times. Automation enables quick planning, easy management and speed.

3. Customization and Personalization

A platform that provides customization and personalization as per the event theme and strategy, is one of the most demanded features in the current year.

So, while browsing through the many options of a virtual event platform, be sure to ask your provider questions like:

- Do you accommodate customization requests on the platform?

- Does your platform offer branding and sponsorship opportunities?

- Can we personalize the theme and certain aspects of the virtual conference software?

4. Analytics

What planners and organizers get the most out of organizing an online conference are the key results and analytics they fetch post the event. The virtual event ROI helps them quantify the results and improve future events accordingly.

5. Round the clock Customer Support

Any event be it a virtual, in-person or hybrid model or any use case like a job fair or virtual medical conferences; supervised support is a must to seamlessly execute the event. Clarify this with the vendor before you onboard and finalize one as the support team is the one communicating with the clients to and from.

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